B2I BRAND STATEMENT
ASTRO ALL ASIA NETWORKS plc (AAAN) is the holding company for MEASAT Broadcast Network Systems Sdn Bhd, the sole operator of direct-to-home satellite pay television services in Malaysia under the “Astro” brand, and Airtime Management & Programming Sdn Bhd, the leading commercial radio broadcaster in Malaysia. Celestial Pictures Ltd, a subsidiary of AAAN in Hong Kong, owns and distributes the world’s largest Chinese film library as well as operates the Celestial Movies Channel. Astro Entertainment Sdn Bhd produces and aggregates local content for distribution primarily in Malaysia and Indonesia but also increasing to other regional and international markets such as Singapore, Vietnam and the Middle East. AAAN also has investments in pay television and radio broadcasting in India. AAAN, which is listed on Bursa Malaysia, operates out of the All Asia Broadcast Centre, a fully-integrated digital broadcast and production complex in Kuala Lumpur.
OUR STRENGTHS
- Industry-leading business units with strong brand presence in TV, radio and content
- Extensive geographical reach to customers under MEASAT-3 footprint
- Exclusive rights for direct-to-home satellite TV in Malaysia till 2017
- Well-established pay-TV operations under the “Astro” brand with penetration of 45% of Malaysian TV homes as at end-January 2009.
- State-of-the-art infrastructure - fully-digitalised, integrated production and broadcast facility at the All Asia Broadcast Centre, backed by second broadcast facility at Cyberjaya
- Proven expertise and experience in catering to multi-ethnic, multi-cultural audience
- Long-standing, extensive partnerships with global content producers and channel owners
- Strong balance sheet, highly cash-generative business enables the Group to continually invest in customers and content, refresh its technology and infrastructure, and lead the industry and market through innovative products and service
OUR STRATEGY
- To continue to grow aggressively our core Malaysian businesses
- To move effectively up the value chain by establishing quality production of local content and extending the range and diversity of Astro channels
- To use the strong
cash-flows of our core business to improve returns to shareholders by increasing dividends
- To also use our cash-flows to expand overseas in markets where our expertise is relevant and where there is the opportunity to amortise our content costs over a larger geographical spread and population and hence further improve shareholder returns in the long term.
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