We believe passionately in the power of ideas to transform our businesses and reputations into super brands that inspire loyalty beyond reason. Since inception, we have created some of the strongest and most valuable brands in the country.
They include Astro, our subscription-TV brand along with our own Astro branded or affiliated channels, all our Radio brands, as well as our magazines mastheads. We will build and strengthen loyalty to our brands by providing excellent products and service. This will enable us to maximise our brand values and leverage on the power of our brands across our various media platforms, and across borders, to the benefit of all our stakeholders.
Interbrand has valued Astro brand at RM3.3 billion and ranked 7th most valuable brand.
| Astro |
Malaysia |
Astro, the Group's subscription television operation, reaches about 10 million viewers in some 2 million homes representing a penetration rate of approximately 38% of Malaysia’s TV households. The business began operating in 1996 and today offers over 100 channels with a wide mix of foreign and local programmes that appeal to a multi-ethnic and multi-lingual Malaysian audience.
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Kristal - Astro |
Brunei |
 Leveraging on the Astro platform in Malaysia, Kristal-Astro provides DTH digital satellite television and radio programmes and other interactive services in Brunei. The service, launched on 24 January 2000, was made possible by a joint venture between MEASAT Broadcast Network Systems and KRISTAL Sdn Bhd, a subsidiary of the DST Group (Brunei).
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| AMP |
Malaysia |
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Airtime Management & Programming (AMP) introduced format programming to Malaysia and has never looked back since. Today, some six out of ten radio listeners tune in to any of our eight stations each week.
As a result of our strong brands, we are able to offer advertisers a unique proposition that bundles on-air, online, mobile and on-ground products for maximum reach, touch and impact. The Anugerah ERA awards is one of the most widely followed entertainment industry events in the country while our radio websites are the country's most popular entertainment sites, including ERA's, which remains the most popular Bahasa Malaysia website nationally.
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Celestial Pictures,
Celestial Movies Channel, Shaw Brothers |
Hong Kong |
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Celestial Pictures owns the famed Shaw Brothers Film Library, the world’s largest Chinese-language film library. To date, Shaw Brothers titles have been distributed to over 100 countries on six continents with 530 titles released. Last year, to commemorate 100 years of Chinese films, movies from the Shaw library were honoured in a series of events across China and Hong Kong.
Since its launch in 2003, Celestial Movies has become one of the fastest-growing international pay-TV channels, with more than one million viewers in Malaysia, Brunei, Indonesia, Singapore, Hong Kong, Australia, Mainland China and Thailand.
Riding on the Shaw legacy, Celestial has jointly developed and published a series of books and documentaries on Shaw films, and licensed Kung Fu fashion attire and remakes of Shaw movies as well as toys and other merchandise. |
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Tayangan Unggul, Astro Shaw |
Malaysia |
Tayangan Unggul and Astro Shaw – Malaysia’s film producers - create premium Malay-language content for theatrical release, video rental markets, pay-TV operators and free-to-air broadcasters. The production houses make films that are especially appealing to younger audiences, and have been able to establish a strong brand identity among cinema-goers.
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| MAESTRO Talent |
Malaysia |
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Maestro continues to broaden and deepen its talent pool as it draws new talent
from the Group's various televised and live events such as Akademi
Fantasia, Astro Talent Quest, Blast Off and Astro
Miss Chinese International Pagent.
Maestro's talents are in great demand and have been featured in numerous shows,
programmes
and live events as well as product endorsements and sponsorships. A number
of recording albums have also been produced. Plans for strengthening the brand
value of our talents include increasing their reach through new digital media
and extending their celebrity into regional markets. |
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Astro View,
VMAG, iFEEL, InTrend |
Malaysia |
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Our publications complement the Astro service and provide a supplementary avenue for generating advertising revenue and cross-media promotion activities. AstroView, our entertainment magazine available in three language editions. Additionally, the publication unit also produces VMAG, a monthly Chinese urban leisure and lifestyle magazine, as well as iFEEL, a monthly Chinese family entertainment magazine. InTrend, our first venture into the lucrative Bahasa Malaysia magazine market, is a celebrity-based lifestyle magazine aimed at the urban and sophisticated Malaysian woman. As part of its regional expansion efforts, the publication unit also launched the local edition of UK’s leading general interest car magazine Top Gear, which made a successful Malaysian debut.
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AMSI, Power107.8FM, Aamar 106.2FM |
India |
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ASTRO, working with its local Indian partners, provide studio facilities and airtime sales and marketing services to two popular FM radio stations in Kolkata.
POWER 107.8FM, Kolkata's new 24 hour, FM contemporary hit radio station, appeals to the sophisticated, young and trendy audience, while Aamar 106.2FM, a Bengali-language service, is popular with the middle and upper socio-economic groups. |
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| PASI |
Philippines |
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PASI is the leading animation house in the Philippines and one of the world's largest independent animation producers, noted for its high quality productions. PASI complements our content origination expertise and enable us to participate in the growing global demand for animation products and services. |
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