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2007
Shareholders approve investment in India DTH venture
Astro-on-Demand debuts with latest TVB Dramas
Astro launches 9 new channels
Astro Entertainment Network (AEN) launched to drive content development initiatives
Astro ranked Malaysia’s 7th Most Valuable Brand in a study undertaken by the Association of Accredited Advertising Agents (4As) and Interbrand, a global branding consultancy. Astro’s brand is also valued at RM3,303 million
2006
Astro introduces 4 new channels with successful launch of Measat 3 Satellite
Astro adds 7 new channels
Astro service launched
in Indonesia under trademark license
2005
Launches broadband portal, astro.tv
Acquires Thr.fm
Launches first Bahasa Melayu publication - InTrend
2004
Launches iFEEL entertainment magazine
Commences broadcast of Sinar FM and Xfresh.fm
2003
Undertakes SE Asia 's biggest IPO
Acquires Celestial Pictures and Philippines Animation Studio Inc
Establishes MAESTRO
Provides airtime management for India FM radio stations
2002
Launches VMAG leisure and lifestyle magazine
2001
First telecast of Astro News
2000
• Kristal-Astro begins transmission in Brunei
1999
Begins production of first Malay feature film
Launches Astro Digital Multimedia System
1997
Radio commences operations with 5 FM stations
Achieves Multimedia Super Corridor status
1996
Completes state-of-the-art digital All Asia Broadcast Centre
Astro commences broadcast with 22 TV channels and 8 themed music channels |
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ASTRO ALL ASIA NETWORKS plc (AAAN) is the holding company for MEASAT Broadcast Network Systems Sdn Bhd, the sole operator of direct-to-home satellite pay television services in Malaysia under the “Astro” brand, and Airtime Management & Programming Sdn Bhd, the leading commercial radio broadcaster in Malaysia. Celestial Pictures Ltd, a subsidiary of AAAN in Hong Kong, owns and distributes the world’s largest Chinese film library as well as operates the Celestial Movies Channel. Astro Entertainment Sdn Bhd, another AAAN subsidiary, creates Bahasa Malaysia and Bahasa Indonesia content for distribution primarily to Malaysian and Indonesian markets. AAAN also has investments in pay television and radio broadcasting in India. AAAN, which is listed on Bursa Malaysia, operates out of the All Asia Broadcast Centre, a fully-integrated digital broadcast and production complex in Kuala Lumpur.
Its state-of the-art digital broadcast facilities at the All Asia Broadcast Centre and at the Cyberjaya multiplex have capability for digital TV, radio and data services on satellite and terrestrial broadcast networks, wireless telephony and the Internet.
ASTRO’s subsidiary, MEASAT Broadcast Network Systems, enjoys an exclusive licence till 2017 for satellite DTH transmission in Malaysia.
The Group is actively involved in origination, aggregation and distribution of content in Malay, Chinese, English and Indian languages, in addition to third party content. With over 28,000 first run hours of original multi-language content, the ASTRO Entertainment Network (AEN) encompasses 27 television channels across various genres, with plans to increase these in the near future to serve an ever evolving customer profile.
Of the top ten most watched channels in Malaysia, six are on the Astro platform. Astro’s in-house production, comprising entertainment, information and news programmes was close to 3900 hours in FY08.
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The Group operates eight FM terrestrial radio stations in Malaysia, which include the top-ranking stations in key Malay, Chinese, Indian and English vernacular demographics. These stations cumulatively reach over 10 million listeners a week or half the total radio listeners in the country, and command a substantial proportion of the radio industry's advertising expenditure. In addition, it also packages 17 digital radio channels over the DTH platform.
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Through its subsidiary Celestial Pictures, ASTRO owns the world’s largest Chinese film library and its digitally re-mastered films for release and distribution worldwide. It has successfully widened the global footprint of the Shaw Brothers’ pay-TV, home video and video-on-demand products with distribution deals across the world. To date, the Shaw Brothers titles have been distributed to over 100 countries on six continents.
The Group is also a premier producer and distributor of Malay films and provides a platform for leading local producers and directors to hone their creative skills and capabilities in film production.
The Group publishes entertainment and lifestyle magazines in Malaysia, including AstroView. Through its subsidiary, Philippine Animation N.V Group, Philippine’s leading animation studio, the Group produces popular animated content.
ASTRO provides interactive TV services by aggregating and distributing multimedia content to a variety of users through the many communication and mobile devices available today. The Group’s focus on growing and creating innovative interactive content has seen exponential growth in transactions through its digital platform.
The Group is seeking to increase its participation in large under-penetrated economies that will benefit from the anticipated liberalisation of the media industry and the fast-growing consumer sector, particularly in developing regions. Consistent with this objective, the Astro-branded subscription pay-TV service is currently available in Indonesia to over 140,000 subscribers, under a trademark licence agreement. ASTRO has also invested in a joint venture to provide DTH satellite services in India. The Group is engaged in studio infrastructure and airtime sales and programming services for two radio stations in Kolkata, India, and is now looking to introduce this business model into other under-catered markets in neighbouring regions.
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