ASTRO ALL ASIA NETWORKS plc is the region’s leading cross-media operator with Direct-To-Home satellite television services in Malaysia and Brunei. The Astro service is available in Indonesia under a trademark licensing arrangement. It is also the leading commercial radio broadcaster in Malaysia and a major publisher of TV guides and lifestyle magazines.

ASTRO subsidiary, Celestial Pictures, owns the world’s largest Chinese film library and its digitally remastered films are released internationally through theatrical, video, television and new media distribution, and the Celestial Movies channels.

The strength of these complementary brands has extended into interactive and multimedia services including provision of content for mobile telephony. ASTRO operates out of the All Asia Broadcast Centre, a fully-integrated digital broadcast and production complex in Kuala Lumpur.

The Company derives most of its revenues from subscriptions to its pay-TV services and, to a lesser extent, from advertisements through its TV and radio services, as well as distribution of its content assets.

ASTRO’s objective is to maximise shareholder value by expanding its existing businesses and by investing and growing new opportunities in the media industry globally that offer sustainable revenue growth and the prospect of early cash flow generation.

The Group has set itself a number of key operational and financial targets. These are cascaded to the respective business units to ensure organisational focus and commitment to achieving its main objective. Performance against these targets are reviewed quarterly by the Board to ensure that the assets and resources of the Group are focused on maximising long term value for shareholders. In addition to growth targets, we also closely monitor EBITDA margins and free cash generation as well as capital efficiency measures including return on the assets employed in our various activities. Proposed investments in new ventures are subject to robust scrutiny and similar strict investment returns criteria.